The AI Lecture of Zhanjiang Chamber of Commerce was successfully held in Quanlian Centralized Procurement, helping the enterprise to upgrade its digital intelligence

On the afternoon of April 17,2025, Zhanjiang City and Trade Circulation Association (hereinafter referred to as "Zhanjiang Chamber of Commerce"), together with Quanlian Collection Aquatic Products (Guangdong) Co., Ltd., successfully held a special lecture on "2025 AI Technology Enabling Enterprise Digital Transformation" in the conference hall of the enterprise park.This activity brought together 80 enterprise representatives from various industries in Zhanjiang to carry out in-depth study and exchange around the new trend, application path and practical experience of AI development.Chen Jinyou, Chief of Marketing Section of Zhanjiang City Bureau of Commerce, attended the event and delivered a speech.

Welcome Speech by Liu Min, President of Quanlian Collection

Huo Qi, Director of E-commerce Department of School of Economics and Finance of Zhanjiang University of Science and Technology and Director of Artificial Intelligence Research Institute, was specially invited as the guest speaker in this lecture.Mr. Huo explained the current development direction of global AI technology in a simple way under the title of "Generative AI Drives Enterprise Digital Intelligence Reconstruction."He pointed out that AI has entered the stage of "generative intelligence" and is evolving from a single auxiliary function to a higher dimension such as autonomous decision-making, intelligent understanding and multimodal interaction.Breakthroughs such as large model technology, autonomous learning system, semantic understanding and graph-text hybrid analysis enable AI not only to "understand" and "understand," but also to "make judgments" and "propose solutions."

Teacher Huo Qi shares AI technology application and practical operation

"AI agents are gradually becoming the 'new brain' of enterprises, playing an increasingly important role in core decision-making, process remolding, service innovation and other aspects."Mr. Huo pointed out that if traditional enterprises want to break through the fierce market competition, they must build intelligent hubs as soon as possible, optimize resource allocation modes, and realize cost reduction, efficiency increase and business innovation with the help of AI technology.

In the application case sharing part, Mr. Huo specifically demonstrated the actual implementation of AI technology in enterprise operation in combination with several different industry scenarios.He mentioned that AI can automatically generate personalized recommendation according to users 'browsing and purchasing behaviors in terms of commodity recommendation, so as to improve user stickiness and conversion rate; In supply chain management, AI can predict sales fluctuation and assist enterprises to scientifically arrange purchase plan; In the field of precision marketing, AI accurately depicts customer portraits through the analysis of massive user data, helping enterprises reach target groups more efficiently.

Especially in the e-commerce and retail industries, AI is penetrating in an all-round way.Mr. Huo said,"Many online platforms have widely used AI algorithms to learn about consumer preferences in real time, not only to recommend products, but also to adjust pricing strategies and design promotion rhythm."For SMEs with limited resources, this is undoubtedly an intelligent upgrade path with high cost performance."

In addition to extensive discussion at the application level, Mr. Huo also focused on the practical application of DeepSeek, an international leading AI platform, in the digital transformation of enterprises.Through several real-world examples, he shows how DeepSeek can help enterprises improve overall operational efficiency and responsiveness through data intelligence, business process optimization and automated decision support.For example, in a manufacturing enterprise, DeepSeek realizes predictive maintenance and automatic scheduling by accessing factory equipment data, greatly improving production efficiency; in a service-oriented enterprise, DeepSeek helps it build an intelligent customer service system, effectively reducing labor costs and improving customer satisfaction.

Mr. Huo said that DeepSeek will continue to provide more targeted solutions around the digital needs of enterprises at different stages in the future to help enterprises explore the application possibilities of AI in more scenarios, such as intelligent finance, human resource management, remote collaborative office and other fields.

This activity is guided by Zhanjiang City Bureau of Commerce, sponsored by Zhanjiang City and Trade Circulation Association and co-sponsored by Quanlian Centralized Aquatic Products (Guangdong) Co., Ltd.The relevant responsible person of the Association said that it would continue to carry out multi-form and multi-theme learning and exchange activities to further promote the wide application of AI technology in Zhanjiang enterprises, assist the traditional commerce and trade industry to step on the fast lane of high-quality development, and inject new digital kinetic energy into the local economy.